Longchamp's image spokesperson, American supermodel Kendall Jenner, once again interprets the brand's advertising blockbuster. This spring and summer blockbuster was shot by Mikael Jansson.
The vitality and sexy of Longchamp's spring and summer series are frozen in the photos, and the series has been shining on the stage of New York Fashion Week in September last year. During the design process, Longchamp's creative director Sophie Delafontaine drew inspiration from the blossoming fashion style of the 70s, creating a vivid silhouette, cleverly blending the elegance of Paris and the leisure of California, paying tribute to fashion icons Veruschka and Anita Pallenberg.
For Kendall Jenner, who was born in California, this style is naturally easy to perform. Wearing this season's Ica tie-dye single product, fringed suede jacket and Roman sandals, with animal-themed accessories, she filmed a series of works suitable for magazine single-page and cross-page advertisements.
In order to capture Kendall's moving gesture, Mikael Jansson made full use of the distinctive tassel elements in the series to evoke the vitality and freedom of this Longchamp woman who is active in the public eye from the inside out. Another "star" in the blockbuster is the red padded leather Amazone bag, which Kendall slung across his shoulder, with leopard print on the belt. In addition, the series of photos also show the show models with exaggerated tassels and python patterns.
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