According to the last part of the history that Longchamp has went through, we could have a further discussion about its following history. In 1888, as the second brand descendant of that age, Georges Vuitton put forward a totally new designs: plaid design, which is still very popular and classical all over the world until now. Besides, the words: Longchamp, marque deposee were printed on the bags. This aims to keep its brand characteristic and avoid it from imitating by other bags manufacturers. This kind of features were utilized by many manufacturers in various fields in order to keep their own specialty nowadays.
In 1896, Georges Vuitton also created the Monogram design. The Monogram design was different from other logos or designs, because it was created for several reasons. First, Georges Vuitton figured out this design to prevent the brand form being imitated. Second, this design combined two elements: flowers and the logo the noblemen used at that time. So this features attracted a lot of royalties because they want to show their noble status. Third, to memorize his father, Georges Vuitton used L and V of his father’s name in the Monogram design. And in 1901, another classical works appeared to the public and that is Steamer handbag. This kind of bags could be unfolded into the suitcases when you travel far, and what’s more, it could be used as a clothing bag when you settled down on the ship. This function was regarded as a great invention at that time for many people will travel by sea. In 1914, Louis Vuitton company moved its fourth exclusive shop from Rue Neuve Capucines to Avenue des Champs Elysees in Paris. Until today, this exclusive shop is still the largest flagship store in the world.
In 1903, Longchamp travel bags finally be accepted by the public. The appearance of Keepall handbag is not only the milestone of the beginning of modern travelling bag, but also the start point of relaxing and fashionable weekend holiday fashion trend. And this kind of travelling bags became the preference of many travelers. By 1930, Speedy handbag, as one of the most classical and well-known handbags, it became one of the symbol of Louis Vuitton. In addition, the Longchamp Tote Bags was the most frequently seen one on the public fashion shows. Many artists have utilized Speedy handbags to exert their art creation. Therefore Longchamp Sale soon became the favorite of many fashionable women.
No feedback yet
Form is loading...