"Longchamp" is the first leather-covered pipe. With its incomparable creative spirit, it began to develop small leather goods series in 1955, and released luggage and handbag series in the 1970s. In 1993, the world-famous classic series Le Pliage R folding bag was born. It features colorful canvas fabrics and cowhide trim designs. It has sold more than 16 million worldwide so far. It is one of the world's best-selling handbags. This miracle was continued again in 2012 with an upgraded version of Le Pliage R. The Cuir lambskin foldable bag has been enthusiastically sought after when it came out, creating an impressive performance of 454 million euros that year. In just three years, the performance of Longchamp "Longchamp" soared by 75%, and the growth rate in 2012 was as high as 16%.
In 1948, Jean Cassegrain, the founder of Longchamp, opened the first pipe shop in Paris. With his incomparable creative spirit, Jean Cassegrain took the lead in putting leather on the pipe handle, making a pipe look magnificent, and it was immediately favored by the market. Even the American generation of rock and roll giant Elvis Presley is also his supporter. Longchamp continues to expand its product range, from the original leather pipes to handbags, belts, leather gloves, silk ties and scarves. The first handbag was officially born in the late 70s. Over the years, Longchamp has become a guarantee for high-quality leather goods. It manufactures each high-quality product with innovative methods, and is famous for its traditional fashion, eternal creativity, and rough craftsmanship.
In recent years, Longchamp has been actively cooperating with internationally renowned artists, including Thomas Heatherwick, TracyEmin, MECompany,
, MichelGaubert and JeanLucMoerman, are determined to combine traditional craftsmanship with modern creativity and innovation. In the early years, Longchamp was invited by Comité Colbert to become a member, with the mission of promoting French boutiques to the world.
Today, Longchamp has stores in Paris, London, New York, China, Hong Kong, Athens, Tokyo, Sydney and other places. The world’s 100th Longchamp La Maison Unique opened in May 2006 in the SoHo district of New York, USA. The flagship store opened in Beijing, China in May 2008 is the brand's 108th store in the world. Longchamp plans to open the largest concept store in Asia in August 2009.
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